MarkWhite wrote:And what is the reason you like that particular format ?
98% of the time with e-books I want flexible layout, so I can choose the font size, flow text to the size of the device, etc.
epub is the easiest format to work with (it's essentially just HTML with some metadata) and supports flexible layout well. And it's supported by the widest array of readers.
Plain text is underrated; it's fine for a lot of things. Not ideal, but not terrible.
PDF is only appropriate in the very limited cases where physical page layout is integral to content; epub3 can handle fixed layout but isn't widely supported yet. It's great as an intermediary for printing (where physical layout is obviously critical) and for certain layout-intensive applications, but I'd rather have even a plain text file than a PDF for a typical novel. The text file I can convert to an epub comparatively easily.
mobi is locked to Kindle and less flexible than epub, but it's relatively easily converted without much loss. There's no real reason for it to exist in my world, but it's not a big obstacle. azw is more of a pain to convert, so much less desirable.
djvu is a pretty nifty open format for scanned documents, but if you're going to purpose-build an ebook then it's a bit of a square peg. And it doesn't have broad support.