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The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing by Jeff Hasen
Requirements: ePUB Reader, Size: 450 Kb
Overview: This is a book about relationships. The one we have with our mobile phone. The number of smartphones sold worldwide in 2014 exceeded 1.2 billion. Adults in the U.S. spent 23 percent more time on mobile phones during an average day in 2014 than in 2013. No surprise that brand marketers like us are desperate to get in on the action. But will consumers let us in? Is it possible that marketing could enhance this vital relationship, improving the mobile experience for the user by providing value?
Jeff Hasen believes the answer is yes.
So he spent a year talking with the brightest minds in mobile, marketing and business, seeking answers to the toughest questions facing marketers in the mobile era. Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The Art of Mobile Persuasion will learn how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Genre: Non-Fiction: General
Download Instructions:
http://nitroflare.com/view/CF4B1CA17070854
Mirror:
(Closed Filehost) https://uploadrocket.net/8s95iskf80k0/MobilePersuasion.epub.html
https://rg.to/file/ed7456fe9da62c8595b4d66f40fb34ea/MobilePersuasion.epub.html
Requirements: ePUB Reader, Size: 450 Kb
Overview: This is a book about relationships. The one we have with our mobile phone. The number of smartphones sold worldwide in 2014 exceeded 1.2 billion. Adults in the U.S. spent 23 percent more time on mobile phones during an average day in 2014 than in 2013. No surprise that brand marketers like us are desperate to get in on the action. But will consumers let us in? Is it possible that marketing could enhance this vital relationship, improving the mobile experience for the user by providing value?
Jeff Hasen believes the answer is yes.
So he spent a year talking with the brightest minds in mobile, marketing and business, seeking answers to the toughest questions facing marketers in the mobile era. Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The Art of Mobile Persuasion will learn how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Genre: Non-Fiction: General
Download Instructions:
http://nitroflare.com/view/CF4B1CA17070854
Mirror:
(Closed Filehost) https://uploadrocket.net/8s95iskf80k0/MobilePersuasion.epub.html
https://rg.to/file/ed7456fe9da62c8595b4d66f40fb34ea/MobilePersuasion.epub.html