The Cultural Dimension of Global Business 9th Edition by Gary P. Ferraro (Author), Elizabeth K. Briody (Author)
Requirements: .ePUB reader, 24.2 MB
Overview: Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals, teams, and organizations face as they work globally and across cultures. The cross-cultural scenarios presented at the end of each chapter allow students of business, management, and anthropology alike to explore cultural differences while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.
Genre: Non-Fiction > General



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